Japan Direct Marketing Association

The Japan Direct Marketing Association

What's JADMA

JADMA is the official representative body of the direct marketing industry in Japan, operating as a non-profit organization with the support of the Ministry of Economy, Trade and Industry.

The association was founded in October 1983, to promote fair trading and a code of commercial ethics within the direct marketing industry, and to act as the central body to coordinate self-regulations within the industry as required under the 1989 revision of the Door-to-door Sales Law.

Institute for Direct Marketing

The JADMA has its research arm, The Institute for Direct Marketing, which is also a non-profit organisation. The Institute's activities include: surveys, research coordination, information retrieval, publications, international seminars and symposia, etc., for member companies. Please contact the Institute by e-mail (jadma@jadma.or.jp).

Foreign Catalogue Library

On June 1,1995, JADMA added "Foreign Catalogues" section in its catalog library. It is open to public and currently approx. 250 foreign catalogues are exhibited. Next to it, more than 400 catalogues of JADMA Members are exhibited.

Why don't you exhibit your catalogues in our Foreign Catalogue library?

Please send your catalogues to: JADMA, 2F, Libra Bldg., 3-2 Nihonbashi-Kobunacho, Chuo-ku, Tokyo 103-0024 JAPAN. Your company brochure will also be welcome.